FarmHouseUrban online shop is here!

FarmHouseUrban online shop is here!

I am thrilled to share with you, my lovely readers, FarmHouseUrban Home Store products are now available online! This has been a long time coming, so I'm very excited to finally share it with all of you. Every piece is chosen because it reflects the FarmHouseUrban lifestyle. My only rule of thumb when selecting an item for the store or website is that it be something I would personally love to have in my own home.  

We actually 'soft' launched a couple of weeks ago, but were waiting to announce our debut with other big news. That will come a bit later, so here we are! I hope you like it!!

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We will be adding new products often, so make sure to check back and/or 'like' us on Facebook, where we will be posting each new item before it's online! In addition, I'll highlight pieces here and there on the blog and will have a pin board of all our products on Pinterest. We're going big with tabletop for fall – lots of fresh and fun ideas coming your way! 

Thank you all for reading and supporting FarmHouseUrban!!! 

To shop FarmHouseUrban: click www.shopfarmhouseurban.com.

To follow us on Pinterest click here.

Our new shop hours where you can reach us with questions are M – F 11:00am – 4:00pm.

Contact us @ 415.464.8610 or email info@serenaarmstronginteriors.com.


The week in review

The week in review

It's been a whirlwind around here this past week!  Take a look…

Saturday – Margaret and I attended the motherlode of estate sales. Here are just a few of the treasures we scored…

Vintage

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It turns out the house belongs to George Lucas and the occupant was his personal Assistant for the past 30 years.  The most incredible part was that he wrote Star Wars on a legal pad in one of the upstairs rooms!  Goosebumps, I tell you. I look forward to sharing more soon.

Sunday – Father's Day

Monday – Met with reps to see new products for the store and clients. New smaller items – tabletop, accessories and hostess gifts coming!

Placed orders for a new client's 'FarmHouseUrban" living room.

 

Dhurrie

Beachy Striped Wool Dhurrie

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Simple Slipcovered sofa


Coffee table

Awesome Coffee Table 

Tuesday – Went to a former client's home to start working on a new project. Great to be working with her again and her gorgeous home.  

In the early evening, I headed up to St. Helena to visit girlfriend Cristine. Tuesday's is her Bocce Ball night, so I met her at the Bocce Ball park.  They take Bocce very seriously in wine country. 

Afterwards, we went to the new restaurant French Blue, designed and owned by Howard Backen (the architect whose work I have admired for.like.ever.)

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French Blue2

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French Blue5

French Blue - cabinetry

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Wednesday – Margaret and I worked on the online store.  Fine tuning the look + feel, getting all the product images uploaded, the descriptions written, making sure measurements and pricing is accurate takes a loooong time.

  FarmHouseUrban Home store - logo

Still tweaking the logo…

In the afternoon, I made a stop to my woodworker's shop to check on the prototype for a new piece for the FarmHouseUrban Home Collection.  Here is a sneak peek at the FarmHouseUrban dining table!

FarmHouseUrban farm table

FarmHouseUrban farm table2

Thursday – Stopped in to check on the status of a kitchen and family room renovation I've been working on. It's been a really fun project and I can't wait to show you more photos when the space is complete.

Fireplace detail1

What to do with a monolith of a fireplace when the client doesn't like stone or wood? Raised panels in a geometric design!

Fireplace detail2

Paint

Deciding which shade of warm gray…

Friday – Made a quick trip to the city to my favorite discount fabric store to look for a tweedy woven for an ottoman.  I didn't find anything, but did end up in the waaaay back intrigued by these retro (retro as in they've probably been here since the 60's, not new retro) Hawaiian prints.  Perhaps it has something to do with watching "The Decendants" recently?

Descendants

Hawaiian print

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I'd love to make big pillows out of these for outdoors.  They're not made of acrylic fabric, but at $8 per yard, even if they lasted one season it wouldn't be a huge loss.  My sewing skills are a bit rusty (plus, hello, I have no time!), so I guess I'll have to pass.  

Here's to a relaxing Sunday! Hope you have a chance to put your feet up today!

New FarmHouseUrban market totes!

New FarmHouseUrban market totes!

Between moving to a rental house this past week (yes, we moved and it was just as horrendous as I remembered it to be- they should make prisoners do it instead of jail time!) and client presentations, Margaret; my awesome Assistant and I had time for a little office silliness.  It was sparked by our new arrival – FarmHouseUrban market totes! Yippee!  We love them!

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Here's Margaret rockin' the denim bag.

Denim market tote

The burlap version (we only have two left!).

Burlap market tote

And the light denim version.  John our office neighbor came out of his office to see what was up.  He's a Naturpathic physician who specializes in joint pain. It's very convenient having him next door!

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I met the maker of these bags during my last trip to New York.  She designed them for urban dwellers who need to carry lots of heavy things in as small a bag as possible. I was gaga for them the minute I saw them! Made of heavy weight denim or burlap with upholstery binding for straps. There's a large pocket inside to keep phone and keys handy.  Price is $60/ea.

Super cool vintage kaftan

Super cool vintage kaftan

I've been on a major vintage scouting binge lately (more on that coming shortly…)  Normally I skip over the clothing booths, but this time something caught my eye and I knew I had to have it.

Muumuu4

To me, this is the Hampton's circa 1969.

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Love the sleeves. One pocket.

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The fabric is so frickin' cool I'm tempted to make it into pillows…

Muumuu

It's a size 6, which is a joke because I could barely zip it. It's going on the shop website when it goes live in two weeks, so if you're interested before that, email me.


colors on the cusp: gray + lilac

colors on the cusp: gray + lilac

It's a beautiful thing when colors collide creating something completely ambiguous…

Gray + lilac - Vincente Wolf via HB

Vincente Wolf via House Beautiful

Blurring the lines and softening the edges.  

Bella Donna paint by CB2

My current favorite mash-up is gray and lilac.

Gray+Lilac Atlanta Homes and Lifestyles

Atlanta Homes & Lifestyles

Gray + Lilac - Phoebe Howard

Phoebe Howard

I don't often remember or even know where the seed that started the inspiration flower to bloom originated from, but this time I'm absolutely certain it was from the room below.

Elle-decor_05-550x709 - canvas:ochre apt

It's the nyc apartment of Canvas Home and Ochre owners Harriet Maxwell Macdonald and Andrew Corrie featured in Elle Decor almost two years ago.  It was the first time I recall seeing this sexy combination in a living room.

As a matter of fact, I've stared at this photo so often, I think I've memorized every detail.   

The bulletin board in my studio…IMG_4295

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A vignette in the shop in gray + lilac + silver.

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Have a wonderful Sunday and i'll see you at Alameda tomorrow!

The week in review

The week in review

 

Wow, sorry for the radio silence.  It's been far too long since the last post and I feel way out of touch. Needless to say, things are hoppin' around here.  We (as in me and my new Assistant; Margaret who is AWESOME!!!) are busy getting the store Spring-ified, sourcing and designing the debut collection for the FarmHouseUrban Home Store online, working on several hefty design projects and… dare I say itour house plans are…no, actually I won't.  I look forward to sharing all the details in the upcoming days and weeks, so please stay close by! If you care to subscribe to FarmHouseUrban and recieve every post in either your reader or inbox, you can do so by putting your email address in the box to the right.  ——————————————>

Make sure to complete the process by opening the confirmation email that will arrive shorty thereafter. 

Anyway, onto the week's recap…

Despite the winter-like weather we had last weekend, our first seasonal market was a success!  A huge thank you to Jennifer of Sweet Life Bakery who provided a most delicious spread of breakfast pastries, artisan breads, cookies and cupcakes and the BEST almond croissant I have ever had this side of the Atlantic. 

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My idea with the seasonal markets is to not only offer substantial discounts on items from the previous season, but also throw in some fun things that reflect the current season. So in keeping with the Spring theme, we set up a flower stand with fresh blooms for self-serve flower arranging.  I think just about everyone took home a big fat Spring bouquet!

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IMG_4253Vintage pieces I've picked up at estate sales or antique fairs always seem to be the first to go. There are still a few pieces left, so I thought I'd share them with you. We ship anywhere in the US and Canada!

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Red Wing urn. I believe it was a milk jug, but the seller had no knowledge of it's history. I originally thought I'd have it made into a lamp – wouldn't that be cool? But I love how the Cherry Blossom branches look in it, so I think I'll leave it as is.  These American made crocks look fantastic in a group or collection. Very FarmHouseUrban! Price $150.

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Set of 8 vintage French linen napkins monogrammed with the initials "DH" or "HD". They are softened to perfection, creamy white and are absolutely lovely.  Price $50.

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Blue Mason jars.  These are old! The date on one says November 30, 1858. Price $65 ea.

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These old zinc buckets are from the Europe container sale that I went to a few weeks ago.  The small one sold, but the large and medium are still available! There are so many possible uses for these… They'd be great for kindling next to the fireplace, storage for rolled up towels in the bathroom, or a recepticle for cleaning products in the laundry room. Price $60 for the large and $50 for the medium.

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Vintage ginger beer bottles from England.  I picked up a bunch of these awhile ago – I believe at Alameda.  The color combination is perfection. I have these two left.  As I took the picture I was thinking they would make great candle holders for an outside dining table. Picturing them with dark turquoise candles. mmm. Price $8/ea.

One of the highlights of the day was a visit from my BFF Cristine (the fashionista who I've been friends with for 20 years, who moved to St. Helena 2 years ago from Europe, whom I blog about often).  She brought her friend Heidi Godoff – my new friend too – who is also the designer/creator of the BFF bags that I blogged about here.  If Heidi's name sounds familiar, you may have read about her on the Remodelista blog.  She was one of the vendors for the Remodelista Market's in the Bay Area and Los Angeles.

Heidi has a blog and kindly wrote about her visit to the store. To read Heidi's blog click here.  Thank goodness I happened to be wearing my BFF bag (made and designed by Heidi) that day!

Have a fabulous Monday everybody! The sunshine's shining here – yay!


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